Background: A leading multi-billion company sought to modernize its office environment to enhance brand identity and improve employee experience. Recognizing the need for fresh, impactful signage, they reached out to Brown Graphics throughout referral.
Challenge: The company's existing signage was outdated, failing to reflect their innovative approach and corporate values. They aimed to create a cohesive visual identity throughout their office, including wayfinding signs, lobby displays, conference and office displays, and informational graphics that would resonate with clients and employees alike.
Solution: Brown Graphics collaborated closely with the client to understand their vision and bring their signage vision to life. Brown Graphics' s design team conducted an extensive audit of the current signage and proposed a modern aesthetic that aligned with the company’s branding. They developed a series of vibrant, engaging graphics using high-quality materials that incorporated the latest design trends.
The project included:
Wayfinding Signage: Clear, intuitive signs to help clients navigate the office.
Lobby, Offices, and Conference Rooms Displays: A striking reception area sign that showcased the company’s mission and values.
Informational Graphics: Engaging visuals that highlighted the company’s services and successes throughout the workspace.
ResultsThe implementation of the new signage was met with enthusiastic feedback from both employees and clients. The modernized environment not only enhanced the company's brand image but also improved overall employee morale. The new signage positioned them as a forward-thinking organization committed to excellence.
Conclusion: The collaboration between the client and Brown Graphics demonstrated the powerful impact of effective signage. This case study highlights the importance of investing in high-quality visual communication to elevate brand perception and drive referrals.